10% of profits contributed to health and wellness initiatives

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About Us

8Twelve Bodybuilding believes that "bodybuilding" is not a sport defined by extremes, but rather a lifestyle centered around being the best that one can be. 

The brand aims to bring the principles and habits of bodybuilding- sound training, clean eating, and sufficient rest, to the mainstream in an effort to create a healthier, happier, society.  We believe that we are all bodybuilders.

The name "8Twelve" represents this effort to leverage brand to increase awareness of bodybuilding principles so that lives can be improved- 8 to 12 repetitions is known as the "hypertrophy range", or the set of repetitions that most inspires muscle growth.

As a mission-driven organization, 10% of profits are donated to health and wellness initiatives.

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